January 22, 2015 – 17 pm CET, 18 pm, HP My Room
In a recent article, Lauren Singer, 23 years old, living in New York City, wrote:
My name is Lauren. I’m a 23-year-old girl living in NYC and I don’t make trash. For real. No garbage bin, no landfill. Nada.
I know what you are thinking. This girl must be a total hippie. Or a liar. Or she’s not real. But I assure you, I am none of those things. Well, except for real.
I didn’t always live what some call a “zero waste” life.
But I started making a shift about three years ago, when I was an Environmental Studies major at NYU, protesting against big oil, and president of a club that hosted weekly talks on environmental topics. In my mind I was super environmental, or as my grandma called me, a real “treehugger.” Everyone thought of me as the sustainability girl, so that meant that I was totally doing my share for the earth, right?
Then she went on to create the blog Trash is for Tossers where she recorded meticulously how she made the gradual change to a waste-free lifestyle, what are the alternatives, she published recipes for handmade toothpaste, answered to people’s questions, and inspired hundreds of people to take concrete action and reduce their environmental footprint.
And in 2014, because of the rising interest of the blog’s readers in where they could buy the detergents and products Lauren uses, she decided to start the company Simply Co., that has already produced its first 100 % natural product – a washing detergent that contains only 3 environmentally-friendly ingredients!
The website TreeHugger wrote that:
Singer has always been a supporter of homemade cleaners on her blog, but she found that many readers weren’t willing to make the effort to make cleaning supplies at home. “People would write to me on Trash is for Tossers and say, ‘I don’t have time to make these, what alternatives do you suggest I buy in stores?’ Honestly, I didn’t feel comfortable recommending anything,” she said. “The goal of this business is to provide these handmade products that I wish people would make themselves.”
She organized a Kickstarter campaign to try to get crowdfunding. The campaign was amazingly successful, collecting the initial target of 10 000 USD in just 48 hours! You can watch the Kickstarter campaign video to get a taste of Lauren’s business idea.
You have a unique chance to listen to Lauren’s presentation, organized by Junior Achievement Bulgaria, and to ask her all the questions about sustainable lifestyle that you’ve always wanted to ask!
The presentation will take place live, online through HP My Room, on January 22 at 17.00 pm (Central European Time), 18.00 pm (Eastern European Time).
In order to secure your place at the presentation, please fill in a short registration form below:
You will get details on how to log into HP My Room for the presentation at the e-mail address you specified in the registration. All you need is a computer with Internet, headphones and microphone!